How much are these companies spending on marketing?
There’s a lot of metrics you can use here. If the company is public, there usually is information out there on their overall financials by searching their stock symbol. You can also compare SEO keywords to assess the popularity of the brand. For example, Boosted Boards did a great job on their SEO. They were the first ad on Google that showed up when searching for “electric skateboards”. I’m going to focus on Google Ad Keywords for this part to illustrate the total landscape. This will give us a good idea of brand awareness and penetration into the target market.
If you create a Google account at https://ads.google.com/home/, you can use the keyword planning tool to get some data on specific keywords. I tried to be more specific when possible, for example “Halo Board” or “Evolve Skateboards” to make sure I didn’t capture any extra data for a term as general as “Halo” or “Evolve” that could be referencing other things.
Boosted Boards is in a good position here, #2 on the list. This shows there could be some improvement to try to unseat Onewheel but I wouldn’t put this on the very top of my priority list as the current position is quite competitive. What’s also great about this chart is, if you’re hunting for a job specifically with an “electric skateboard” company, this gives you a great idea of which companies are investing in their product. What really surprised me was Marbel being at the utter bottom despite being a premium $1599 board. They’re also out of stock, so that might explain their minimal ad spend. If they don’t have the capacity to crank out units, ad spend would be wasted if they can’t meet the increased demand.